THE MJR GROUP PRESENTS: BRYDE + LAURAN HIBBERD

By arrangement with Primary Talent.

Being human is being imperfect, impulsive and vulnerable, and nowhere is this more apparent than in the daily struggle to gratify our desires. For Welsh songwriter Bryde, it’s a theme that bears close exploration.

“‘Desire’ is about lust, our need for instant gratification, about desire’s addictive qualities and how they can make us behave.  I was inspired both by the way people have treated me and how I’ve treated others and how I’ve become unrecognisable to myself in the past just to appeal to this side of someone else’s personality.”

Produced with Chris Sorem and mixed by CJ Marks (whose recent production, mixing and engineering credits include Wolf Alice, PJ Harvey and St Vincent), Desire is an exploration of the self-deceptions practiced on ourselves when we give in to our weaker moments. The dark and lascivious riffing throughout is performed on an electric baritone guitar (pitched between the standard guitar and a bass).

Last year’s anthemic singles Honey and Wouldn’t That Make You Feel Good carried the empowering sound of every toxic relationship ever being shouldered off. Bryde’s brutal and direct lyricism and unmistakable vocals has brought her continued support from Huw Stephens, a Hottest Track accolade from the Sunday Times, and media praise from Nylon, The Line of Best Fit and Consequence of Sound.

• Tweet about this
• Share this on Facebook
• Share by Email